Not only well-written text can influence the recipient’s decision to click or buy, but also a visual contact in the form of a picture builds trust and accompanies a reader to the desired action. The picture of yourself in the email signature helps build intimacy and creates some connection between the writer and the reader.
Due to the nature of human perception, images do magic. In general, a picture in the email signature grabs attention, makes the recipient notice the main message you deliver, and eventually leads to the sale or any other action your email is targeted at. What are the benefits of an image in your email signature? Take into account this statistics when deciding whether to add an image to your email signature or not. What is more, only 20% of data in a text is retained by readers, while pictures can make people remember 80% of what they saw. Information provided in the visual form is 600,000 times faster processed by people than usual text.
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